Whether you’ve been running your gym for a short while or have just recently started them up, one of the biggest issues you’ll encounter is the lack of new attendance or worst low attendance from your gym members. If you ask your regular gym member, you’ll find a common answer that they are probably looking for secondary services that you are not offering.
In this article, we’ll be addressing those issues and hopefully that would prevent all the issues that I just previously mentioned. I know that you have already spent a lot of time in bringing the most expensive equipments, the best designer for your business, a great location, maybe even spent a fortune on marketing your fitness business, and paid thousands on local celebrity and news endorsements.
It doesn’t have to be that way. So let’s get started.
Here are the for tips you could do to start managing your Fitness business.
1. You got to start offering some healthy food options
Yes, you should be serving smoothies, healthy snacks, and if you even add a food bar that can be quite profitable. Make it inexpensive as you don’t want to be making a profit here, but rather breaking even so that you could focus on serving your customer’s needs and not your need.
2. Offer community and support for people to help them build their tribe and community.
It’s important that they integrate into a group or community because that is what can help them form a sense of community.
3. Do you have personal trainers?
Depending on your business model, having a personal trainer in your gym is a great way to create accountability within your members. By having a mentor and coach, they are more motivated to complete what they’ve started. This is true in almost any area and aspect of life. Having a personal trainer can also help that person feel more confident that they are doing it correctly.
Especially for HIIT training or Interval training, these types of training are usually best if there is someone that helps them and guides them along the way.
4. Shake it up, offer classes.
Did you know that more and more people are signing up for gym memberships every year because they want to become fit, healthy, and strong? But did you know that offering gym classes and making it a lively environment can help boost the retention rates of your gym members? Yes, creating classes helps! Try implementing some classes on your gym today!
5. Have a well-planned marketing strategy
From Search engine optimization, to building landing pages (I use Thrive Themes), and creating a proven fitness sales funnel, you need to make sure that you have prepared the necessary ingredients for a successful marketing campaigns for your gym. The truth is you will always need a new influx of members to your gym. Automating or at least semi-automating this process of lead generation is a crucial step to make sure your gym survives and becomes profitable.